Academic & Research Materials

Digital Marketing Training Course in Lagos, Nigeria

Become a digital marketing specialist with globally recognized certifications from Google, Facebook, Twitter, LinkedIn, etc that attracts high paying job offers and lucrative business opportunities, as Certified Digital Marketing Professionals organize a practical intensive training on Digital Marketing in University of Lagos (UNILAG). Without mincing of words, the importance of marketing cannot be over emphasized. …

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Mohammed bin Rashid Al Maktoum’s Vision for Dubai

The city of Dubai has become symbolic for its skyscrapers and high-rise building, in particular the world’s tallest building, the BurjKhalifa. In spite of these achievements, Mohammed bin Rashid Al Maktoum, the ruler of Dubai, is of the view that there is still much to do. According to him, “Although we are proud of our …

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Qualities of Leadership by Mohammed bin Rashid Al Maktoum

According to Mohammed bin Rashid Al Maktoum, the qualities leaders at all levels should possess include the following: The ability to lead from the front, to take the initiative and tell those following him, “This is our target, so follow me to it,” instead of saying, “I am right behind you.” To give his people’s …

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History of Social Psychology

The remote roots of social psychology date back to antiquity. The social philosophies and ethical theories of philosophers (such as Socrates, Plato and Aristotle) form the backdrops upon which medieval, modern and contemporary philosophers (such as St. Augustine, Immanuel Kant and Edmund Husserl) anchored their philosophical orientations which aim at evaluating the capacity of human …

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What is Motivation? Definitions of Motivation by Different Authors

Several definitions of motivation have been given by different authors and researchers. Here are the various definitions of motivation as given by different scholars. According to Staw (1983), motivation is generally defined ‘as a prepotent state that energizes and guides behaviour’. It is rarely measured directly, but is inferred from changes in behavior, or even …

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What is Job Satisfaction? Definitions of Job Satisfaction Given by Different Authors

The term job satisfaction has been defined in various ways, several of which are acceptable. Some of these definitions as given by different authors are given below: Hellriegel and Slocum (1976) define job satisfaction as ‘the feelings about various aspects of the worker’s work setting’ (p. 250) According to Middlemist and Hitt (1981), job satisfaction …

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University Admission Guide

University Admission Guide is a book that guides candidates on how to gain admission into Universities in Nigeria and Abroad. It contains answers to the questions that university aspirants always ask. Specifically, below are some of the contents of the the book: Factors to consider before making your choice of course and choice of institution …

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An Assessment of the Role of Social Media on the Rise of Ponzi Schemes in Nigeria: A Case Study of MMM Nigeria

INTRODUCTION 1.1       Background to the Study Social Media has changed so much about Nigeria and for those who understand Social Media and its usage, the audiences and relevance have grown exponentially. This has happened across segments of society and a level of engagement Social Media is engaging with consumers online. According to Kent (2010), social …

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Biography and Background of Immanuel Kant

Immanuel Kant (1724-1804) was born in Konigsberg in what was then known as East Prussia (now Kaliningrad in the former Soviet Union). His parents were poor but devout members of a fundamentalist Protestant sect known as Pietism. Pietists rejected the idea of imposing a church and priests between the individual and God, preferring to rely …

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The Relevance Immanuel Kant’s ‘Categorical Imperatives’ in the Revival of Work Ethics In Workplaces

Without any iota of exaggeration, a critical survey of the extent to which work ethics are applied in workplace will validate the fact that work ethics are either dead or dying. In other words the issue of employee dedication, honesty, integrity, loyalty, fairness, accountability, etc., have not only been neglected but have also become as …

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