Digital Marketing Training Course in Lagos, Nigeria

(Last Updated On: September 21, 2018)

Become a digital marketing specialist with globally recognized certifications from Google, Facebook, Twitter, LinkedIn, etc that attracts high paying job offers and lucrative business opportunities, as Certified Digital Marketing Professionals organize a practical intensive training on Digital Marketing in University of Lagos (UNILAG).

Without mincing of words, the importance of marketing cannot be over emphasized. As a matter of fact, marketing is the heart of any organization. So, no business organization can survive without marketing. Due to technological advancement, marketing has taken a new dimension, as Digital Marketing has now become the holy grail of marketing in virtually every organization. Companies all over the world are beginning to migrate from traditional marketing to digital marketing due to its effectiveness. As a result of this, Digital Marketers are in high demand all over the world. Hence, the need for this Digital Marketing Training.

Due to the broad nature of digital marketing, the training instructors shall comprise of professionals who specialize in different aspects of digital marketing. This team of professionals include Graphic Designers, Web Designers, Copywriters, Sales Directors, SEO Experts, Social Media  Managers, Affiliate Marketers, Ecommerce Managers, Email Marketing Managers, Analytics Managers, Bloggers, Freelancers, Information Marketers, Content Curators, Podcasters, Search Engine Marketers, Mobile Marketing Strategists, etc.

Being under the tutelage of the aforementioned Certified Digital Marketing Professionals will equip you with Digital Marketing Skills and certifications that guarantees your success in any of the followings:

  1. Get a high paying job in Digital Marketing
  2. Grow your business sales and revenue faster
  3. Start and grow your own Digital Marketing Agency
  4. Start a profitable online or ecommerce business.
  5. Make money as an affiliate marketer.

Objectives of the Digital Marketing Training Course

At the end of the digital marketing training course, participants should be able to:

  • Know how to use keyword research tools to ascertain the level of demand for a product or service
  • Know how to use Social Media to create awareness and boost demand for a new product with little or no demand
  • Know How to Get information about Who your target clients are
  • Know how to create a digital product that is in high demand
  • Know how to use words in such a way that compel your target clients to take a particular action
  • Use Corel Draw to design banners for your ad campaigns
  • Create a website/blog using wordpress
  • Know how to set up and manage an ecommerce
  • Know how to integrate a payment gateway on a website so as to enable you accept payment with Verve Card, Master Card, Visa Card, etc.
  • Know how to integrate a sales funnel that convert your web visitors to buyers
  • Know how to map out a digital marketing plan and strategies that are successful
  • Launch and manage social  media campaign like Facebook Ads, LinkedIn Ads, Twitter Ads, etc
  • Know how to set up and manage a successful ad campaign with Google Search and Display Network
  • Do Search Engine Optimization (SEO)
  • Know how to start up affiliate marketing business in Nigeria even if you don’t have capital
  • Know how to apply for Google Adsense and get approved
  • Know how to set up a Digital Marketing Agency in Nigeria

Who Should Attend

Our Digital Marketing Training Course is designed to suit the following categories of people.

  • Business Developers
  • Marketing Executives
  • Individuals seeking “Work From Home” Opportunity
  • Online Marketing Professionals
  • Advisers of small, medium and fast growing enterprises (SMFEs)
  • Graduate students in Marketing & Strategy
  • Individual preparing for International Certification Program in Internet Marketing

Course Outline of the Digital Marketing Training Course

  1. Digital Marketing Overview
  2. Graphics Design
  3. Website Design With WordPress
  4. Content Marketing
  5. Search Engine Marketing
  6. Social Media Marketing
  7. Mobile Marketing
  8. Digital Display Ads Networks
  9. Digital Marketing Strategy and Planning
  10. Web Monetization
  11. Web Analytics
  12. Internet Security
  13. Career in Digital Marketing

The course outline above is the complete module for an international standard Digital Marketing Training Course. At the completion of the course outline, you will be eligible to earn globally recognized digital marketing certifications from brands like GoogleFacebookTwitterLinkedIn, etc.

Below is the breakdown of the course outline and what you will learn in each module.

What You Will Learn Under DIGITAL MARKETING OVERVIEW

  • Understanding What Digital Marketing Is All About
  • Digital Marketing Terms
  • Digital Marketing Statistics
  • Digital Marketing Vs Traditional Marketing
  • Digital Marketing Tools
  • Inbound Marketing
  • Customer Avatar
  • Web Traffic

What You Will Learn Under GRAPHICS DESIGN

  • Introduction to the Graphic Design Industry
  • Introduction to the Graphic Design Softwares
  • Introduction to Corel Draw Tools
  • How to Design a Banner, Flyer, Poster, Business Card, Book Cover, Infographics, etc
  • Photo Editing with Adobe Photoshop

What You Will Learn Under WEB DESIGN WITH WORDPRESS

  • Introduction to the Web Design Industry
  • WordPress Overview
  • WordPress Installation
  • WordPress Dashboard
  • WordPress Post
  • WordPress Media
  • WordPress Pages
  • WordPress Comments
  • WordPress Appearance
  • WordPress Plugins
  • WordPress Users
  • WordPress Tools
  • WordPress Settings

What You will Learn Under CONTENT MARKETING

  • Copy Writing
  • Blogging
  • Email Marketing
  • Video Marketing With Youtube
  • Podcasting

What You will Learn Under SEARCH ENGINE MARKETING

  • Keyword Research
  • Search Engine Optimization (SEO)
  • Google Adwords
  • Bing Ads
  • Yahoo: Search Ads

What You will Learn Under SOCIAL MEDIA MARKETING

  • Facebook Marketing
  • Instagram Marketing
  • LinkedIn Marketing
  • Google Plus Marketing
  • Twitter Marketing (Micro Blogging)

What You Will Learn Under MOBILE MARKETING

  • SMS Marketing
  • MMS Marketing
  • Push Notification
  • App Store Optimization (ASO)
  • In-Game Mobile Marketing

What You Will learn Under DIGITAL DISPLAY ADS NETWORKS

  • PPC Ads Networks
  • CPM Ads Networks
  • Digital Display Ads Formats
  • Pros and Cons of Digital Display Ads

What You Will Learn Under DIGITAL MARKETING STRATEGY AND PLANNING

  • Understanding Strategy
  • Creating a Digital Marketing Plan and Strategies
  • Social Media Strategies
  • SEO Strategies
  • Mobile Marketing Strategies

What You Will Learn Under WEB MONETIZATION

  • E-Commerce
  • Information Marketing
  • Affiliate Marketing
  • Google Adsense
  • Google Adsense Alternatives
  • CPM Ads
  • Freelancing
  • Payment Gateway Integration
  • Sales Funnel

What You Will Learn Under WEB ANALYTICS

  • Analytics
  • Analytics Vs Analysis
  • Google Analytics
  • Marketing Optimization with Analytics

What You Will Learn Under INTERNET SECURITY

  • Common Internet Security Threats
  • Cryptography

What You will Learn Under CAREER IN DIGITAL  MARKETING

  • Digital Marketing Jobs
  • Digital Marketing Agency
  • Digital Marketing Specialist
  • Social Media Strategist
  • E-Commerce Manager
  • Search Engine Optimization (SEO) Specialist
  • Social Media Manager
  • Copywriter

Benefits of the Digital Marketing Training Course

  1. Practical Intensive
  2. Earn globally recognized digital marketing certifications from Google, Facebook, Twitter, etc
  3. Start earning money while you learn
  4. One month internship for all candidates
  5. Automatic job placement for best graduating students

Digital Marketing Training Course Fees

The training fees is N75,000 only. Payment by two equal installments is allowed.

Duration of the Digital Marketing Training Course

The training will span for 5 Saturdays starting from 27th September, 2018 to 26th October, 2018

Venue of the Digital Marketing Training Course

New Committee Room A, UNILAG Guest House, University of Lagos, Akoka-Yaba, Lagos

Time of the Digital Marketing Training Courses

10:00 am to 3:00 pm each Saturday

How to Register for the Digital Marketing Training Course

Registration for the Digital Marketing Training Course involves three simple steps. These steps are outlined below:

Step 1: Kindly fill and submit the registration form below:

Step 2: Kindly come to UNILAG Guest House to pay the training fees or pay to this corporate account details below:

Bank: GTBank

Account Number: 0165455711

Account Name: Bizadfin Resources

Step 3: If you paid through the corporate account number above, kindly send your name, amount paid, mode of payment, date of payment to either [email protected] or 08133575214. After confirming your payment, you shall be notified via email or SMS.

Important Note: Registration and Payment for the Digital Marketing Training Course closes soon as only few slots are remaining to fill the admission capacity.

For further inquiries, kindly call this inquiry line 08133575214, or visit UNILAG Guest House, University of Lagos, Akoka, Yaba, Lagos.

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