It is an indisputable fact that the internet is replete with a lot of research project topics in Marketing. It is also axiomatic that those research project topics that infiltrate the internet have been used by every Tom, Dick and Harry. Hence, they are academically irrelevant due to their palpable destitute of originality and their inability to expand the frontiers of knowledge which is the cardinal objective of the research project. This is arguably the reason why your project supervisor has been rejecting your research project topics.
In a bid to ameliorate the situation, we (academia.com.ng) have decided to take a radical departure from the status-quo by guiding you on how to choose unique and suitable research project topics in Marketing instead of just giving you already used list of project topics in Marketing. Without any iota of skepticism, we guarantee you of coming up with unique and suitable research project topics in Marketing if the guidelines below are followed. Meanwhile if you are not able to come up with a unique and suitable research project topic that will be acceptable to your supervisor, then call 08022292404 for assistance.
Factors to Consider in Choosing Unique and Suitable Research Project Topics in Marketing
- In Marketing, what practical problems have to be met by those individuals who do the actual work?
- In current and recent research, what problems are under active attack?
- What facts, principles, generalisations, and other findings have resulted from research in Marketing?
- What practical implications for schoolwork may be drawn from the results?
- To what extent have the findings of research actually been applied in Marketing?
- What problems remain to be subjected to research and what problems are now emerging?
- What are the chief difficulties to be met in prosecuting the researches yet to be conducted in Marketing?
- What are the inter-relationships between research in Marketing and research in adjacent fields?
- What research techniques or procedures have been developed in Marketing?
- What concepts have been operative, either explicitly or implicitly, in the research in Marketing?
- What assumptions have been implicit or openly avowed in the research in Marketing?
But if you still, cannot find one after this, Aina (2002) suggests the following sources from where he can identify a researchable topic namely:
- Practical problems in the immediate environment.
- Areas suggested for further researches in previously conducted studies.
- Perusal of dissertation abstracts on Marketing.
- Identification of gaps in the literature by going through journal articles, reports etc in one’s area of research interest.
- Research project commissioned by local, national, multi-national companies, non-governmental organizations and international organizations.
Hopefully, the student will, after all these, be able to arrive at a suitable topic such that he is able to define the broad problem that is of interest to him. By and large, it is important to know that there are no hard and fast rules guiding the selection of a suitable research topic. Rather, one can only suggest a few guidelines, as did Osuala (1993) to serve as guidance to the student in selecting a researchable topic. These include: –
a. That the topic must be of interest to the student.
b. That the topic must be sufficiently original and not duplication.
c. That the topic must be researchable since many problems of philosophical nature could only be discussed but not be researched.
d. That the topic must be significant to the extent that it contributes something new to knowledge in Marketing.
e. That the topic must be feasible with regards to the availability of data on a given subject-matter.